Launching Successful E-mail Marketing Campaigns
About this course: About 269 billion emails are sent each day. How can you ensure that your organization is reaching its target audience and keeping their interest? This course will go over best practices to launch successful email marketing campaigns including: how to create target lists, defining a clear purpose for communications such as welcoming new members or boosting engagement, defining a clear action the recipients will take such as signing up for a new service or clicking on a specific company webpage, collecting data about your email subscribers and much more!
The curriculum for ACOs include:
- How to define your campaign goals including the purpose for your email communication, target audience for the message and clear action(s) you want recipients to take.
- How to create target lists and what metrics should be collected about your subscribers.
- Examples of successful email marketing campaigns targeting hard to reach members for ACOs.
The curriculum for Community Partners includes:
- Overview of different email marketing services and their features
- How to define your campaign goals including the purpose for your email communication, target audience for the message and clear action(s) you want recipients to take.
- How to create target lists and what metrics should be collected about your subscribers.
- Examples of successful email marketing campaigns targeting ACOs and referral sources for CPs.
This training will bring a cohort of participants together for a live webinar session on a variety of topics including understanding your target audiences, strategies to engage hard to reach demographics, developing targeted messages and materials, preparing for media interviews or learning how to create successful events using Zoom or Facebook LIVE.
To ensure that we address your organization’s needs during the sessions, a brief assessment survey will be sent prior to the session that will allow us to tailor the content.