Introduction to Effective Branding
Do you know what your organization is known for in the community? Your organization’s brand must be distinct and memorable and it must be directed to the right target audience. How do you ensure your brand is strong? ASG marketing experts will guide you through a step by step process so your organization can: define its brand, create a brand strategy, build brand equity, create a strong visual brand, and establish your brand’s voice among hard to reach members and ACOs and referral sources.
The curriculum for ACOs includes:
- Participate in exercises to answer fundamental questions about your brand such as brand benefits and cultural values.
- Identify if your brand and brand messages are culturally sensitive and resonates with hard to reach communities.
- Use this fundamental information to begin drafting your brand guidelines.
The curriculum for Community Partners includes:
- Participate in exercises to answer fundamental questions about your brand such as brand benefits and cultural values
- Define your value proposition
- Identify if your brand and brand messages are culturally sensitive and resonates with hard to reach communities.
- Use this fundamental information to begin drafting your brand guidelines.
This training will bring a cohort of participants together for a live webinar session on a variety of topics from including understanding your target audiences, strategies to engage hard to reach demographics, developing targeted messages and materials, preparing for media interviews or learning how to create successful events using Zoom or Facebook LIVE.
To ensure that we address your organization’s needs during the sessions, a brief assessment survey will be sent prior to the session that will allow us to tailor the content.