Digital Strategies Best Practices
A solid digital presence is more important than ever. This course will give you a broad understanding of some of the digital strategies your organization can put into place to effectively engage target audiences given the current limitations with in-person outreach. For ACOs, this is an opportunity to learn how to enhance your digital strategy to engage hard to reach members in a culturally sensitive way. For Community Partners, this is an opportunity to communicate your message more effectively and increase brand recognition among ACOs and referral sources. Prior to the course, you will need to complete a brief assessment survey to allow us to customize the course for your needs.
The curriculum for ACOs includes:
- How to assess the effectiveness of your digital presence.
- An overview of all the digital media strategies that ACOs can leverage to successfully engage hard to reach members.
- How to refine your current digital media practices to yield more engagement.
The curriculum for Community Partners includes:
- How to assess the effectiveness of your digital presence.
- An overview of all the digital media strategies that community partners can leverage to successfully raise awareness and brand recognition about their organization.
- How to refine your current digital media practices to yield more partnerships with ACOs and referral sources.
This training will bring a cohort of participants together for a live webinar session on a variety of topics including understanding your target audiences, strategies to engage hard to reach demographics, developing targeted messages and materials, preparing for media interviews or learning how to create successful events using Zoom or Facebook LIVE.
To ensure that we address your organization’s needs during the sessions, a brief assessment survey will be sent prior to the session that will allow us to tailor the content.